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applied behavioral science studio

questioning what we
do and
say.
understanding how we
use and
connect.

We are a behavioral science studio dedicated to finding friendly and engaging ways to mobilize and connect organizations with people.

We design and implement usable products, actions, tools and services that are the result of combining Behavioral Science, Diversity,

Equity and Inclusion (DEI),

Communication and Design.

Sustainable changes by understanding behaviors

the main fields of our experience

Civic, community and organizational participation

Diversity, Equity and Inclusion (DEI)

Conservancy and sustainability practices

Ways of collaboration

what our services look like

Load and
drive-actions
sessions

Learn by doing workshops

Advisory workshops

Designing and Deploying Behavioral Change Actions

Toolkits

Comms material

Experience and service maps

Strategy and roadmaps to enable collective behaviors

Data Analysis and Research

User and context research: AI models, deep learning, and semantic trees.

Bias and Analysis context

User persona design

Narrative analysis

We design knowing that behaviors are NOT isolated
(our method)

Most behaviors are the result of systemic connections. Therefore, to enable and increase the feasibility that intents become real actions, we need to consider these other factors. At least the most critical to overcome the identified barriers.

When designing solutions, our team consider what is critical to create coherence and feasibility

what is the purpose of change
what is change
what action will drive change
what is its storytelling
what tools enable such actions

the community

we team up to find human-friendly ways to connect

Co-founder

Project Director

DEI Director

Juan Mulford

International Relations Specialist and Master in Cultural and Artistic Administration

I have around 15 years of experience managing projects for peace-building and gender approaches.

Co-founder

Director of Behavioral Design

Sheila Burkhardt

For most of my 16 years of career, I have been dedicated to understanding what motivates the engagement and usability of people around different stuff. Mainly in collective, organizational and civic scenarios (for analog and digital environments).

“My thing” is the intersection of behavioral science with design and communication toward meaningful user experiences.

Advisory for Race and Ethnic Affairs

Velia Vidal

Writer, cultural agent and reading promoter. Motete founder, an organization dedicated to closing educational and cultural gaps in Chocó. She was recognized as one of the 100 most influential women in the world by the BBC. The first Afro-Colombian writer awarded the “Beca Creación de Autoras” scholarship. She also received an honorable mention for participating in the Afro-Latinoamerican Studies Certificate from Harvard University. And, finally, the Josepha scholarship in Germany.

Behavioral Scientist for Sustainability

Isabella Gomati

Anthropologist, MSc. in Creativity and Leadership for Social Change. Candidate for a PhD in Neuroscience. For the past 10 years, I have been working on projects where creativity and innovation are central.

For the past 6 years, my practical and research focus has been on environmental sustainability, empathy, and play as a methodology for promoting pro-environmental and prosocial practices.

Administrative and Logistics Assistant

Ma Isabel Ríos

I am a business management technologist and a student in the final semester of business administration. I have two years of experience in cultural change projects related to gender equality, and I possess excellent administrative and analytical skills. I have good interpersonal relationships and am characterized by my efficiency in fulfilling my duties, dedication to service, teamwork skills, and organizational and propositional capacity.

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Project Manager

Elisa Loaiza

I am a Business Administrator and a Master in Project

Management with over 9 years of experience in project evaluation and management. I have led projects in both the private sector and NGOs and have participated in the implementation of projects that involve the development of public policies.

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Leader of Experience Design

Adriana Rosell

I am a visual artist with a Master degree in Research in Art and Creation. My experience is in artistic production, digital content and design of visual universes for artistic, social, and commercial projects.

Leader of Gender Focus and Behavioral Sciences

María Fernanda Cepeda

I am a Social Anthropologist with a Master's degree in Interdisciplinary Studies in Social Sciences and Humanities from NYU. I have 10 years of experience in cultural and behavioral change applied to gender equity, prevention of discrimination and violence, economy and ethics of care, sexual and reproductive health, responsible and non-violent masculinities, and citizen culture. I am interdisciplinary by nature, and have always sought to combine research, public policy, and artistic expression in favor of social change.

Scientist of Applied Behaviors and Methodologies

Julieth Gómez

I am a social psychologist and researcher in this field. I have 4 years of experience planning, designing, and implementing research and social intervention projects that connect people with tools, processes, and initiatives that generate voluntary interactions or behavior changes.

Behavioral Design Consultant

Santiago Espitia

I am a historian and political scientist with 11 years of experience as a researcher and designer of social and behavioral change interventions for rural and urban communities.

The focus of my work has been to promote actions and processes aimed at improving coexistence. I start from the idea that people have the skills to transform their context, solve problems, and improve their lives.

I enjoy wonderful things in life such as cooking with my friends and family, finding and listening to songs, and taking care of my plants. These practices are a source of inspiration to understand, think, and work on enjoyable and peaceful ways of living in community.

Narrative and Strategic Communication Advisor

Rodrigo Romero

I am a social communicator with specialization in digital and transmedia narratives.

For over 10 years, I have been designing communication strategies based on narratives. For 8 years, I have been a facilitator of Dialogue spaces in Latin America.

Digital Transformation Leader

Tatiana Minnig

I am a telematics engineer, specialized in marketing and with a Master's degree in social innovation management.

I have over 12 years of experience in building digital communities. I have developed projects around marketplace (retail-ecommerce), fintech, and data insights.

Scientist in Behavioral Analytics and AI

Daniel Otero

I'm an Economist with a Master's degree in Engineering with a focus on Computer Science.

I have 7 years of experience in data mining, business intelligence, and analytics. I am passionate about developing algorithms that can extract added value from information and finding the best way to communicate them graphically. In addition, I enjoy finding practical solutions to complex problems.

Scientist in Behavioral Analytics and AI

Erika Buitrago

Economist and Master in Human Scale Development and Ecological Economics, with an emphasis on impact evaluation of social programs. With 8 years of experience as a leader in research processes, data analytics, and methodologies for designing evaluation and monitoring strategies.

Has specific knowledge in qualitative and quantitative research methodologies for the design of data collection and information gathering tools (quasi-experimental and non-experimental scope, with design of traditional measurement instruments such as interviews, focus groups, surveys, discourse analysis, participatory observation; and non-traditional methods such as life histories and the Most Significant Change (CMS), among others).